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Submitted on
October 13, 2010



Thoughts on our Stock Community

Journal Entry: Wed Oct 13, 2010, 5:23 AM

Our Stock Community here at deviantART is really neat, and it has been here with us since the very early days of deviantART. Artists need "photo stock" in order to create photo manipulations, sketches, digital art, and a variety of other things. Many of our members have contributed throughout the years to our free stock galleries, which have highly restricted uses but have permitted an open sharing of useful stock imagery for our communities’ purpose.

I’ve been following closely the extensive conversations over at #HQ about stock on deviantART.  I’m excited to say that we are going to put together an organized stock offering on deviantART, and the first step is the creation of the StockProject Group, so you guys can follow along on what we're planning here.  And, at the same time, we are announcing a partnership with an industry-leading microstock company, who you (may) know as Fotolia.

There is an incredible combined intelligence about the stock business right here. As I mentioned, many of you use stock, make commercial stock, or make free stock available to the community; sometimes you do all three.  We need to focus that intelligence to birth the ideal resource for this core activity for our community, and that’s precisely what StockProject is for.

The discussions at #HQ already point to some of the things we should make: special deviant collections that become a go-to environment for art directors and illustrators looking to break out from the standard stuff (this really exposes your work to the marketplace and has a huge potential for deviants); better artist splits when stock gets licensed; great pricing for deviants, particularly when you use stock for developing your talent and not for commercial projects; building more advanced search that raises the bar for accessing stock; simple-to-read licenses that really let you know what you can and can’t do; and delivering soup-to-nuts resources -- not just visually, but that work culturally for a worldwide membership.

We also need contributions to the process from an experienced commercial partner that understands the stock business. Fotolia’s management knows commercial stock. They built their business from scratch, an accomplishment we here at deviantART recognize and respect. They are an independent company and are independently minded, which means they are paying attention to their users and not to the boardroom. They’ve figured out internationalism better than any of the other stock providers. They understand what we need to accomplish, support it, and even want to build it with us as a laboratory for their own business.  But their best quality is a willingness to experiment on how to properly handle stock for an art community like us.

As a first step, Fotolia is making its business available to deviants. This is only a first step, but right now, you can go to The deviantART Stock Project with Fotolia, where you can start to see the types of resources we can now offer.  We also have some of their free images available at StockProject, which is just a first gesture of the type of additional support our stock community will now be seeing. We’ve also put together another HQ blog explaining the partnership and launch of this new group and the focus behind it.

The real work will be building our own stock offering. Over the next weeks, we are going to spec-out what an ideal stock integration would look like on deviantART. So from here on, I’ll be over at StockProject talking about this. Feel free to leave comments and ideas there.


spyed sense:

i really need to change my signature.
it's been simmering in lame for way too long.

Ninja image created by AndyFairhurst
  • Mood: dA Love
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OlimarxCrystal Featured By Owner Oct 20, 2010
did you create deviantart?
renonevada Featured By Owner Oct 17, 2010  Hobbyist Traditional Artist
As long as we can still have a large variety of free stock pics to choose from, I'll be a happy camper with whatever happens. =p
shelldevil Featured By Owner Oct 16, 2010
So many journals and blogs and whatnot Im starting to get confused.
Maybe you can sort something out for me here.
Selling stock ON dA. Will this be stock similar to that offered now, or do we expect stock being sold to be on the same level as other microstock sites in terms of both quality and idea? The reason I ask is, you don't see people posing in a fairy/zombie/whatever outfit on a microstock site. Stock for artistic use and stock for commercial (taken as is for a presentation of flier etc) use are 2 totally unique things.

Not to say Im not excited about it, Heck I am so happy Id jizz in my pants if I had a penis :iconteheplz: I just cant figure out what direction this is taking.
lost-angle Featured By Owner Oct 15, 2010  Hobbyist General Artist
This has been added to #dA-Dictionary's Dictionary Entries.
chibi Featured By Owner Oct 15, 2010
Free stock imagery is great for artists trying to make digital composites and etc. but selling stock photos to companies is criminal if you care about the livelihood of artists trying to make a living from photography. It's a way to make a fast buck and put a photographer that's gone to college out on the curb. I was really sad to see this partnership.
zananeichan Featured By Owner Oct 14, 2010
The reason why I share my stock freely is to share, love, as I have seen to much drama around the copyright arena whbich is sad, as well based around conformity related to commercialism :hug: :love:
I love people when they create and are not restricted and stuck in a box because they do not have enough money.
:heart: :hug:
AJGlass Featured By Owner Oct 14, 2010  Professional Artisan Crafter
It would be really helpful if DA could come up with a way to help those folks who use Stock keep better track of who created which Stock image so that credit can be properly given. For instance, it may take an artist months or even years to finish a piece using stock, and by that time, the name of the artist who created the original Stock might be forgotten. This is especially true when a Stock artist doesn't put their DA name as part of the Stock image file name or the Stock folder name.

And when an artist uses numerous Stock images over the course of a long time, keeping track of who to credit for what can be almost daunting without keeping meticulous notes of what imagery came from whom.

So perhaps DA could create a feature that would automatically attach a deviant's DA name to the file name of every stock image that the original Stock artist uploads. That way, if the image is downloaded or saved to a hard drive, the name of the original Stock artist stays with the original image file and thus can be easily determined.

Just a suggestion. :)

I also have a policy question:

How does a deviant credit a Stock artist if the original Stock account has been deactivated and you don't know the actual name of the artist who created the Stock? Linking to the deactivated Stock account seems almost irrelevant since there's nothing really there anymore.

renonevada Featured By Owner Oct 17, 2010  Hobbyist Traditional Artist
Every time I download an image it has the title and username as the filename. I thought that was a standard thing. O_o
Retoucher07030 Featured By Owner Oct 19, 2010  Hobbyist Digital Artist
When members upload unstuffed graphics files (jpegs, psd, eps, etc...), DA will automatically add their member name to the file name. But some (many) members upload stuffed files and that's where the problems start. DA will automatically add the member name to the zip or rar file name but it can't add it to the files contained within. Unfortunately many (most) of the members who upload zip or rar files also forget to add their member name to each individual file. It's very easy to lose track of who created unstuffed, generically named files.
AJGlass Featured By Owner Oct 17, 2010  Professional Artisan Crafter
I did too, until I started downloading some images that just had numbers as their file name (probably added by the user's camera).

So apparently not?
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