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About Varied / Hobbyist Administrator 5D MII 50MM 1.4Male/United States Groups :iconhq: hq
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Deviant for 15 Years
Core Member 'til Hell freezes over
Statistics 733 Deviations 57,685 Comments 3,702,580 Pageviews


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For those who are upset about CORE, you're right. We should have made a more formal announcement when we released to express the new CORE brand and what it means to us and you, and if nothing else in the interest of transparency. More information about CORE to follow this week. But even more importantly, you will see the release of many new Timeline elements that will give you much greater transparency into DeviantArt's direction as a whole. 

Let's talk about coffee for a minute. Cuz it's Saturday, and I woke up and thought about coffee a lot this morning.

I bought a Nespresso machine a few months back. Boy do I like it. I also like my french press. The thing is, Nespresso capsules cost $1.10 and make 1 cup, and I tend to drink two cups in the morning. When I wake up, and on the drive to DA HQ. I've had this theory that I should drink Nespresso on mornings that I work, and I should use the french press in the evenings and on weekends when I have more time. Because the nespresso saves me time during the week since it only takes 1 minute to make 1 cup. The french press takes 10 minutes to boil water/wait 4 minutes to brew, and all this. But each cup costs $0.28. Uhh, except you never make 1 cup with a french press, you tend to make 3 at a time or $0.84. Which is great! Because otherwise you'd spend $2.20 a morning with the nespresso!

Clearly you should use a french press. But wait a minute, what about time?

If you make $25 an hour at work, Nespresso costs you $8.34 a month of your time (1 minute, times 5 days, times 4.3 weeks in a month). If you use a french press you'll spend 215 minutes of your month making it, and it'll cost you $89.58 of your time. But that's not entirely fair because you can do other things during that 10 minutes, like brush your hair or teeth. So let's bring that down to half price, or $44.79 in cost for your time. Which is a kind gesture towards french press coffee I'll tell ya, since I hate brushing my teeth before drinking coffee cuz it makes the coffee taste like crap. I save that crappy flavor for the drive. LOL and.... yuck. Err, anyway! 

All together now!

Nespresso costs you $47.30 a month in workday coffee, and $8.34 in time. $55.64
French press costs you $44.70 a month in time, and $18.06 in coffee. $62.76

If you make $12.50 an hour at work, there's no way you should drink Nespresso. But if you make $25 an hour or above, it's probably not a bad determination to drink Nespresso. Either way you're spending $2.70+ a day on coffee if you value your time.

The most important thing you can do is not think about drip coffee, since you can set a timer on the machine and have it make you coffee every day at 7am for the price of french press but the convenience of Nespresso. Because, that would be too smart, and we want to be snobby and pretend that drip coffee doesn't taste just as good. 

Enjoy your Saturday! Drink some coffee and make some art! 

-- A


Due to the nature of DeviantArt it is quite easy to perceive that there's "a lot of people" who are upset with any given thing, enough so that you could even believe that "everyone" believes the same thing.

I felt that perhaps the community would like me to explain how DeviantArt views these types of things.

First of all, DeviantArt, Inc. is extremely deliberate. We don't do anything accidentally. Everything that hits the community is the result of a team collaboration that usually take weeks or months to complete. And so when we make mistakes they are felt by a group here or by our whole team. 

Things you should know:

  1. First of all you must believe that our team is 100% motivated to ensure that DA is healthy, and that decisions we make turn out to be better than how things were before. 
  2. Each decision is likely to affect different pockets of people, and so you will always see the group that's unhappy pool together. 
  3. The happy group is happy, so they don't tend to band together, they just continue on being happy (typically) sight unseen. 
  4. It is our job at DA to know when a decision we've made is a good one or a bad one. We don't just sort of haphazardly release things and hope for the best. We are actually quite addicted to the outcome of our projects. Woah, what a concept. We do this by monitoring feature usage, adoption, conversion, or whatever metrics are important to the project. We do this by looking at membership segments, so we know when something is working for "spectators" or for "active members" or "hyper active members" and so on. 
  5. Throughout our history we've released hundreds of features, and we've reverted dozens of those. We don't have an ego, we just want what is right for DA. 
  6. When a feature or site change proves to not to work, we have a long history of reverting it back. So please, don't believe the hype, look at the past.... (I bet it would fun and valuable to produce an article that chronicles all the features we've reverted. We listen very carefully, and that's a fact.)
  7. If we aren't reverting something, chances are it is working. Sometimes features are working, but continue to be controversial. In those instances there is often a pool of unhappy people who are not (in commenting terms) balanced by the people who are happy. This means that the happy people don't actually step up and say things like, "I LIKE IT" "I'M HAPPY" on the threads posted by angry people who don't like the feature. You probably wouldn't, either. Makes sense.
  8. At DA, each project has a goal. As the years have gone by our goals for success or failure have become clearer and better balanced gracefully between the needs of a business and the needs of an open community. The nature of DA's open platform sometimes makes it seem otherwise, but the right way forward is for you to believe in our team and our track record that when things don't work, we do change it back. When things do work, sometimes it's upsetting that features remain. That's life. But on the whole we are listening to comments, to data, and to results. And that's the only way to lead DeviantArt effectively. 
  9. Never forget that, "Every time we launch a feature, people yell at us."

Anyone who's been here a minute has experience the wrath of an angry mob in response to one of our site features. In fact every day on my personal social media feeds I see a quote that's constantly referenced all over the place. Just look at how many images there are for it. DA and I had nothing to do with these being in existence... other than I guess a quote I gave somewhere a number of years back... 

tumblr l7jbadJawn1qz6pqio1 500 by spyed45-inspiring-quotes-for-startups-30-638 by spyedTumblr Nkc0cxt0ld1rhf0i3o1 1280 by spyed5608f7a8-65a3-4815-88eb-edc7f20d48e9 by spyedQuote-every-time-we-launch-a-feature-people-yell-a by spyed

For years and years just about every day this pops up in my notifications as a quote that's being referenced somewhere in social media.

And it's true. Every time we launch a feature, people yell at us.

It's OK to yell at us, it helps us understand! And sometimes it leads us to revert changes. The community speaks literally, but it also speaks through data. So when you see us acting in ways you don't understand, perhaps you aren't actually on the winning side and there's no way for you to tell. And that's OK, too. Don't take it too personally, we're all here for the overall mission of DA; To Entertain, Inspire & Empower the Artist in All of Us. That's the central cause that must move forward.


Cheers folks, we love you more than you'll ever know. Through the good and the bad, our love for the community never waivers. We work tirelessly to improve DA for you, and so long as you're with us we'll never stop caring deeply. I appreciate all of the comments from members who encourage others to keep a civil tone, sharing our art work and our emotions can only happen in a caring place. That's what DA is meant to be all about.

This is the calm before the storm, by the way. Many big changes are on the horizon and we'll need your support. I'll be referencing this article, and you should, too. Especially when you're happy and agree, in a storm of people who don't.

-- A


5D MII 50MM 1.4
Artist | Hobbyist | Varied
United States

I have the privilege of making the ultimate day-to-day decisions on deviantART in my acting position as Chief Executive Officer. I Co-Founded deviantART in April of 2000 with jark along with a founding team of individuals including matteo most of whom joined around launch in August. Honorary founding team members include: mccann, chris and spot.


I've had a passion for building online communities since my addiction to game BBS's (doom, doom 2, heretic, hexen, etc.) when I was 12. I co-sysop'd the Netherworld BBS in Northern Virginia at that time (till I was 15) and fell in love with the possibilities; especially as they applied to a global community. deviantART mirrors many aspects of BBS's and as time progresses you will find even closer comparisons to the quality of community MajorBBS and other platforms were able to support. Of course, most of you have no idea what I'm talking about when I say BBS's. Ugh.

I've now spent more than half my life building online communities. Seeking to deliver a mainstream application that captures the depth and passion that I felt for BBS's in my youth youth, rather than my now youth. :D

I'm very proud of the success of deviantART. Especially the fact that we took the road less traveled and arrived a little later, but on our own pure and untainted terms. We're doing it our way.

And that ladies and gentlemen ... feels like a milli-millillion dollars.


Before you read about the future, read about the past. And I think with a past like that and a team like this, it is a bright future indeed.

It is our intention to create the most powerful outlet in the world for known and unknown artists alike.

Most importantly we intend to take our time to do it right. For the first time in history there is connection and communication between artists and fans on a massive scale. deviantART represents a breakthrough for the promotion and exposure of otherwise stranded artists in all corners of the globe. Our job is to make sense of the possibility, and craft it in a responsible manner.

And that's what I'm here to do along with the strong team we've assembled here at deviantART; until the job is done.

(If you have something real and tangible to propose that may help deviantART in one way or another; Feel free to send me a note. I read every note even if I don't respond. Forgive me on the responses, there are thousands of notes!)

Current Residence: Hollywood, CA
deviantWEAR sizing preference: M
Print preference: Fine Art
Favourite photographer: coxi
Favourite style of art: street
Operating System: OSX
MP3 player of choice: there are no choices
Shell of choice: Sea.
Wallpaper of choice: (changed often)
Favourite cartoon character: Stewie
Personal Quote: y0.


Add a Comment:
Artsyemo Featured By Owner 1 day ago  New Deviant Hobbyist
Why cant i watch you? ;-;
tanta26 Featured By Owner 1 day ago
C'mon guys! There's no need to change anything! Why did you made CORE? Couldn't you've just kept premium? I see no point in these changes, it's not making the site look better with orange stars and a new colour scheme. DeviantART has been green for 15 years, why change it? I would be devastated if DeviantART changed anymore and I'm sure others would agree. Listen to the community! WE DON'T WANT CHANGE!!!
kinggabrieletheman Featured By Owner 1 day ago  New Deviant
Someone called Lizzycosplays have sayed a lie about my age
PrincessSkyler Featured By Owner 1 day ago  Hobbyist General Artist
This isn't the place to report it dude.
kinggabrieletheman Featured By Owner 1 day ago  New Deviant
Lizzycosplays Featured By Owner 1 day ago  Hobbyist Photographer
Why the heck do you bother him about it???
kinggabrieletheman Featured By Owner 1 day ago  New Deviant
because u sayed a lie of my age
ianolivia Featured By Owner 1 day ago  Hobbyist Artist
Oh, and don't report the person, I tried that once when people were posting stolen porn under my name and all I got was punishment, not because of the porn but because I reported them.
(1 Reply)
B-RlTlSH Featured By Owner 1 day ago
dA is breaking down.

Thanks a fucking lot c:
Tamagotchy Featured By Owner 1 day ago  New Deviant Hobbyist Digital Artist
I actually hope deviantart's main color changes because I've always found this shade of green hideous. XD
Anyway I just wanted to say thank you for everything you've done for deviantArt!
Add a Comment: